Glide over the byways of the vast American heartland, and you’ll find a bit of the Smithworks story in every farm and small town you pass. It’s men and women using the water, soil and prairie skies to make something good happen.

The brand uses vintage hand-cut type and features a small, dusty-red tractor as its hard-working, humble icon.

Design and production done for Pernod Ricard while at Sandstrom Partners.

Photography:

Studio Shoot: Polara Studios
Grid shots: Smithworks

Creative Direction: Steve Sandstrom
Copywriting: Doug Lowell